![]() Keep those fresh drops coming! Popularity ![]() People want to see what’s new, so the algorithm gods do, too. The algorithm prioritizes new content over Reels from the archives. It’s the circle of life at work, and it’s a beautiful thing. TLDR: Watching videos of dogs playing basketball begets more videos of dogs playing basketball. How does the AI learn what a video is about? Through your Instagram Reels hashtags but also through analysis of the pixels, frames, and audio. ![]() Instagram tracks user affinity - a fancy way of saying “whatchu like.” If you’ve liked or engaged in some other way with a Reel or post in the past, Instagram takes a note of the subject or topic, and tries to serve up similar content. That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously - lurkers, raise those hands in the air high and proud - Instagram takes that into consideration too. Does someone follow you and search for you by name? Do you message each other, or leave comments? Do you tag each other in your posts? If another Insta user is clearly your BFF or superfan, Instagram is more likely to share your latest video with them as soon as it drops. The Instagram algorithm isn’t just taking into account how you interact with content: it’s watching how you interact with other users. There are multiple factors that go into determining when and where Reels appear. (Speaking of which: check out our guide to getting your content on the Instagram Explore page.
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